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  Home Content Author Sunday, July 21, 2024 

Kevin Gold
Co-owner and Principal, Enhanced Concepts, Inc.
About The Author
Kevin Gold is co-owner and principal of Enhanced Concepts, Inc., specializing in turning your website visitors into sales or lead with proven traffic generation and conversion enhancement strategies. Kevin is the author of FroogleMaximizerT, the first, comprehensive Quick Start Guide to maximizing FroogleT. Now accepting new clients - to learn more visit
Articles By Kevin Gold
Article Website Conversion Metrics Explained
Performance metrics are measurable results gathered and calculated from your business’ online systems and used to identify their aggregate and individual strengths, weaknesses and opportunities.
Article Optimizing PPC Campaigns For Success
Are you spending money to bring just anybody to your website or visitors ready to buy from you? Think about it.
Article Targeting Usage Demographics to Increase Paid Search Conversions
By understanding usage demographics for the search engines, a web marketer can develop a relevant message and target an ad placement that most effectively connects and converts.
Article Froogle Optimization - Optimizing For Google&squot;s Product Search Engine
Merchants who have pursued Froogle maximization for their products have reported significant traffic and associated sales increases. This article lists the important strategies involved.
Article Reducing Shopping Cart Abandonment
For online businesses, who sell products, shopping cart abandonment can mean the difference between profitability and loss. Know these seven proven techniques.
Article Setting Marketing Message and Objective
The effectiveness of their internet marketing strategies should be driven by specific marketing objectives established from the end result.
Article How to Maximize Paid Search Results
Try these proven strategies for pay-per-click marketing to produce your desired results.