Does your website make money?

Revenue channels

1. Ad Publishing: The website sells
   advertising space to potential advertisers. The rates are based on number of
   impressions or clicks or actions. In late last century, the advertising rates
   were mostly based on number of impressions delivered. However, due to low click
   through rates and downturn in the dot.com era, advertisers
   now have moved to performance based models.
   
   
   
   


2. Affiliate:
   This model
   uses affiliations with other websites or businesses to generate the revenue. The website itself may not
   sell any product or service, but helps in promoting the product. In turn, the website
   receives revenue similar to commissions in business sales terminology.
   
   
   
   


3. E-commerce:
   An e-commerce model is the most well known revenue stream where the website sells products
   or services online. Big e-commerce merchants like Amazon.com and Dell.com sell products using
   this model. Every e-commerce entity on the internet should have a business model that
   performs on the internet. Some business models are based on pricing (Overstock.com, Dell.com),
   some on customer service (AOL.com), while some focus on niche target audience (BlueNile.com).