WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home Content Website Promotion Advertising Sunday, July 22, 2018 
Print| Email| Save| Discuss| Feeds


Website Conversion Metrics
Author: Kevin Gold
Published: Monday, November 08, 2004


Conversion Metrics 101 - “Defining Success”

“If I told you once, I’ve told you twice, I’ve told you a thousand times” was my mother’s remark when it appeared that I wasn’t listening to her advice. To my defense, I often was listening but the amount of advice exceeded my capacity to process it. It was like drinking water from a fire hose.

As Internet business owners, we face a similar situation by the volumes of advice we receive on how to manage, market and grow our businesses. Weeding through the “need to know” versus the “nice to know” takes effort. Yet identifying the “need to know” is essential in defining and ultimately achieving success.

For your online business here is an essential “need to know”. Think about this…

Your website received 5,600 visitors last month and it generated 26 sales. Was last month a success? You don’t know, right?

Defining “Success” - the Power of Performance Metrics

Performance metrics are measurable results gathered and calculated from your business’ online systems (traffic, website, and customer retention) and used to identify their aggregate and individual strengths, weaknesses and opportunities.

Referred to as “key performance indicators” or “benchmarks”; their importance carries the same weight as traditional financial ratios like return on investment and days sales outstanding carry for assessing a traditional business’ performance. They form a dashboard for a business owner to gauge the effectiveness of their current business strategies and sets a baseline for defining future success.

Further, performance metrics identify the “gap” between where you are today and where your business goals require you to be tomorrow. Without them, you’re operating a ship without a rudder and wandering aimlessly in a big virtual ocean. As Business Executive, Thomas S. Monson stated,

"Where performance is measured, performance improves. Where performance is measured and reported, the rate of improvement accelerates."

The Primary Performance Metrics

Performance metrics vary by each individual business; however, five specific metrics are most important among successful online businesses. These include:
  1. Conversion rates

  2. Cost per visitor

  3. Cost per lead, prospect or referral

  4. Cost per customer

  5. Value per visitor

If every Internet business concentrated on these five primary performance metrics, their online businesses would increase exponentially. Why? Because…

“You can only Manage what You can Measure.”
Five Performance Metrics Next Article
Print| Email| Save| Discuss| Feeds
RELATED ARTICLES
Nav About Website Conversion Rate
A conversion rate is a measurement of the percentage of visitors who complete a desired action. Learn more about conversion.
Nav Setting Marketing Message and Objective
The effectiveness of their internet marketing strategies should be driven by specific marketing objectives established from the end result.
Nav Optimizing PPC Campaigns For Success
Are you spending money to bring just anybody to your website or visitors ready to buy from you? Think about it.
Nav Targeting Usage Demographics to Increase Paid Search Conversions
By understanding usage demographics for the search engines, a web marketer can develop a relevant message and target an ad placement that most effectively connects and converts.
Nav BURST! Media Review
BURST! Media is one of the premier advertising networks in the industry for speciality content web publishers. This article provides a review of the network.
RELATED NEWS
News Post The Best Places For Obtaining Car Insurance Quotes Online
LOS ANGELES, July 22, 2018 /PRNewswire-iReach/ -- Carinsuranceshoppingsource.com has released a new blog post that explains w...
News Post Lazarus Enterprises Joins Forces with Tech Giant IBM
Leading U.S. artificial intelligence consulting startup Lazarus Enterprises partners with IBM to make artificial intelligence easier, cheaper and more readily available for everyone.
News Post Digital Marketing Agency, fishbat, Shares What You Need to Know About Managing Your YouTube Channel
NEW YORK, July 21, 2018 /PRNewswire-iReach/ -- As part of their multi-faceted approach to optimizing a company's marketing st...
News Post Battery Honored With Campaign of the Year: Gold at the Ad Age Small Agency Awards
LOS ANGELES, July 21, 2018 /PRNewswire/ -- On Wednesday, July 18, the independent advertising agency Battery took home top ho...
News Post Noble Profit Introduces BFlow Network, Token And Protocol To Improve Global Sustainability Reporting And Validation
Founder Amy Seidman will present BFlow solutions among experts to support UN SDGs during the United Nations Environment Blockchain Dialogue to agencies at UNESCO headquarters July 23-24 in Paris.
Submit News | View More NewsView more news
RELATED CLASSIFIED ADS
Classified Ad HTML TAGGING PROJECT CONVERSION AVAILABLE
We have developed HTML Tagging Conversion software which can convert any TIFF Frech Srcipt Image to ...
Classified Ad Automated Web Advertising For Your Biz/Products
Hello, Ad Post Pro offers automated video campaigns, advertising for your business/product, automate ...
Classified Ad Top advertising agencies in India
Aquarius Promotions Pvt. Ltd. is one of the most rapidly growing advertising agency in India. With a ...
Classified Ad Outdoor Advertising Agency Dubai
http://smartbaba.aeSmart Baba is Middle East’s regional http://smartbaba.ae/services/top-outdoor-m ...
Classified Ad Affordable SEO Packages Marketing Optimization Exp
Affordable SEO Packages Marketing Optimization Expert For Small Business. We offer Affordable, cost ...
Post Free Ad | View More View more classifieds
RELATED FORUM POSTS
Forum Post Using click tracking for tracking advertiser links
You can use click tracking for recording clicks to your advertiser's websites. With the Plat ...
Forum Post HTML TAGGING PROJECT CONVERSION 100% QUALITY
We can process Image/TIF/GIF files to html format. We have developed HTML Tagging Conversion Softwa ...
Forum Post How to setup link tracking?
Here are the simple steps to create a link and test the tracking feature. Setting up links in you ...
Forum Post Myspace Bulletin & Forum Signature Tracking
Hello everyone, after working together with a programmer we have decided to recode and release the M ...
Forum Post Yahoo Search Marketing (Overture) Upgrades
Yahoo is upgrading its search marketing platform, which is used for text link ads (formerly Overture ...
Add New Post | View More View more forum posts
POPULAR ARTICLES
Nav How To Sell A Website
Nav Subdomain Configuration - How To Setup A Sub Domain
Nav Domain Configuration - How To Setup A Domain Name
Nav Website Layout - Tips & Tricks
Nav Round Robin DNS Load Balancing
Nav Introduction To Server Load Balancing
Nav Website Traffic & Revenue
Nav Tips On Using SubDomain
FEATURED NEWS | POPULAR NEWS